Possibilities with the Rooms

The possibilities with our Rooms

With our relocatable Room45 units we provide luxury hotel rooms wherever life happens. Whether it be a long-term project, festival, corporate or sports event; there are plenty of possibilities with our rooms. We are always looking at new ways to meet our clients needs by creating challenging set ups, check them out below!

Pop-Up Hotel
At Defqon.1 Festival we stacked eight Room45 containers and created this pop-up hotel with multiple floors and a large walkway. Wonder how we built this creation? Click below to view our time lapse.

Pop-Up Apartment
Last year we took our Rooms at Tomorrowland Festival to the next level. We created two apartments consisting of five ensuite bedrooms, a shared kitchen, living room and terrace. Staying in this apartment could be, for example, a great solution for accommodating seasonal staff. It is easy living, affordable, super convenient and a great way to relax with your fellow crew members.

Pop-Up Hotel with terrace
For a corporate event we lined the Rooms up side by side. In front of each room we created a private terrace which gave guests the opportunity to relax or get work done if needed. To make sure the guests could find their way home in the evening, we added extra mood lighting en route to the accommodation which gave the event that extra special experience at night!


Inside facilities
Amenities include a bathroom and shower, climate control, hotel quality linen and Wi-Fi. No need to worry about external noise keeping your guests awake at night either from live music to Formula 1, the Room45 Suite keeps excessive sound at a distance using the latest insulation technology.

Your demands are in safe hands with G3 Presents: The Global Expert in Temporary Accommodation Solutions. For more information on our Rooms or other products please visit our website: www.g3presents.com.

The newest hospitality addition: the Jagger

The newest hospitality addition: The Jagger

Welcome your guests in style, with the newest addition to our hospitality collection. The Jagger is a multi-functional, high-end luxury tent with broad appeal. Underneath blue lagoon-coloured canvasses, its space can be used as a reception area, dining room, lounge or any other purpose imaginable. We offer the Jagger either empty or fully furnished with decoration. If the interior dimensions of 8 x 8 meters aren’t sufficient, multiple Jaggers can be connected to fit any purpose.

Say goodbye to the generic white tents that strip your event site of personality, instead breathe class and style: the Jagger is an eye-catcher that will make your event stand out.

Your demands are in safe hands with G3 Presents: The Global Expert in Temporary Accommodation Solutions. For more information on The Jagger or other products please visit our website: www.g3presents.com.



G3 Recap: Mud Masters, Rock am Ring & Amsterdam Open Air

Welcome to the second instalment of our G3 Recap, in which we will highlight a few of the projects we run each month.

This month we’re covering smaller projects, two in Germany and a hometown gig: Mud Masters and Rock am Ring, and Amsterdam Open Air.

Mud Masters

Since its first edition at Haarlemmermeer in the Netherlands back in 2012, Mud Masters has hosted up to 50.000 individuals per year at its obstacle course challenges.

For Mud Masters Weeze’s small but luxurious campsite (sauna included), we were asked to provide suitable lodge structures.

The rundown:

Event dates: 27 – 29 May
Location: Weeze, Nordrhein-Westfalen, Germany
People accommodated: 40


  • Site visit
  • Build up of structures
  • Break down of structures

Rock am Ring

From its conception back in the 80’s, Rock am Ring has grown into one of the largest festivals in the world. Last year was the event’s first edition not held at the Nürburgring, but at Mendig Air Base.

For this project we provided custom printed Jolo tents, as well as branded accessories.

The rundown:

Event dates: 3-5 June
Location: Mendig, Rheinland-Pfalz, Germany
People accommodated: 820


  • Chairs
  • Solar lantern
  • Sleeping bags
  • Air mattreses


  • Delivery only
  • Rock am Ring Komfort Camping

Amsterdam Open Air

The sixth edition of Amsterdam Open Air was also the sixth sunny edition, as well as the sixth sold-out edition – how do they do it? An eclectic mix of music (11 stages!) and art (installations, areas, parades) make for an equally diverse audience.

This was the first project we ran for Amsterdam Open Air. The “Moonrise Camping Package” was aimed at visitors who didn’t want to have to bring their own camping gear, offering them pre-installed tents with sleeping bags and air mattresses.

The rundown:

Event dates: 3-6 June
Location: Amsterdam, the Netherlands
People accommodated: 50

  • Fyn, Logo Print


  • Sleeping bags
  • Air mattreses


  • Delivery only
  • AOA Camping



Sustainability at Events

“Going green” is more than just a fad. With the future of our planet on everybody’s mind, and multi-day live events more popular than ever, organizers are struggling to avoid situations that could turn into ecological nightmares. At the same time, festival attendees want to know more about sustainability initiatives.

From thousands of non-recyclable tents left behind after a festival, to millions of plastic bottles scattered across large event grounds; for organizers, these eco-nightmares often become logistical nightmares. In spite of recent research by Festival Awards stating that 83.7% of UK festival goers take their tent home with them, a jarring example comes from Glastonbury. Faced with 1,650 tonnes of waste, 5,000 discarded tents, 54 tonnes of cans and plastic bottles as well as 41 tonnes of cardboard after last year’s revellers had left the huge premises of Worthy Farm. The total costs of cleaning operations came to £3,012,795 the Daily Mail reported.

  • © The Daily Mail

    Glastonbury waste

Besides event organizers, excessive waste can also be a thorn in the side of locals, creating tension between regional authorities and organizers who often bring with them thousands of local jobs and millions in tourism. The Toronto Star reports another wave of complaints by ‘Save Oro’, an organised group of concerned locals, ahead of Way Home and Boots & Hearts festivals. Save Oro’s spokeswoman McKay says she’s “tired of looking at trash-strewn fields across from her house”, while organiser Republic Live dismisses the claims, stating that “within 48 hours of both events the grounds were pristine and used by 700 children and their families for the weekly youth soccer.”


Amidst these rising concerns, a new generation of sustainable events and organisations have risen to the challenge, giving us plenty of examples of how to increase an event’s sustainability.

Take A Greener Festival, a non-profit organisation “committed to helping music and arts events and festivals around the world adopt environmentally efficient practices.” Initiatives include ‘Festival Wood‘, a forest regeneration scheme backed by the likes of Bestival and Glastonbury, as well as a lot of good ideas and guides.

Another organisation, 10.000 hours is committed to promoting voluntary work amongst electronic music lovers around the world. 10.000 hours says it has already donated over 30.000 hours of voluntary work, from cleaning up plastic waste to spending time with the elderly.

Iceland festival Secret Solstice announced that in 2016 it will be 100% carbon-neutral, making it one of the most sustainable events in the world. The festival has bought verified carbon offset from a rainforest in Madagascar, meaning that all CO2 from supplier and organiser travel, as well as event waste has been balanced out. Partnering up with Icelandic Glacial, Iceland’s premier bottled water, help Secret Solstice “enact an intensive recycling program at the festival site, including providing the event with hundreds of biodegradable cardboard recycling bins.” At the same time, the festival also claims to be powered by 100% renewable geothermal energy.

As the name suggests, We Love Green festival in Paris features compost toilets, solar power and recycling biodiesel generators. Any excess food is redistributed via the festival’s partnership with French organisation Phenix.

Farther south, Boom Festival in Portugal has been 17 years in the making, and is a pioneer in the field of sustainable events. The festival encourages people to share rides, and even accommodates transport from Switzerland, France, Spain and Portugal to the festival site via its ‘Boom Bus‘ scheme – a simple but effective idea that saves hundreds of tons of CO2 every year. In 2012 this sustainable event was afforded the Greener Festival Inspiration Award for its water recycling efforts.

Another European festival promoting sustainable travel is Reading Festival in the UK. In 2015 the event partnered up with BlaBlaCar, offering priority parking to car sharers. After finding out some 30% of attendees were leaving tents and camping equipment behind, Reading launched a re-use campaign to tackle thousands of abandoned tents. Of those who left their tents behind, 79% said the were ‘too tired’ to take it home with them and 59% reasoned camping materials are ‘cheap and easily replaceable’.


Create Collectors Items
With so many attendees discarding their tents and equipment, organizers will need to shift the way they approach guest accommodation as a whole. Give your guests something that is meant to be taken home and reused. A true collectors item can be easily created with custom designed tents and branded camping equipment.

  • Fans taking branded camping gear home with them at Tomorrowland Brasil

Leftover Food
Contact local food redistribution networks like aforementioned Phenix in France, to see if you can work with them to reduce waste and reuse food. Or make sure your catering is eco-conscious from the ground up. Dutch collective The Food Lineup specialise in event catering, giving it a sustainable twist by using local and organically grown produce. They have previously worked for Amsterdam Dance Event and DGTL Festival.

Separate Waste
US organisations such as Clean Vibes make it incredibly easy to reduce your event’s environmental footprint through offering ‘providing environmentally responsible waste management’. Past projects include Tough Mudder and Okeechobee Music and Arts Festival.

Educate yourself and your team
Last but not least, live and learn! The Event Tutor offers an online course in sustainable event management. The only one of its kind, it might be worth investing the small amount of money to better understand how to implement solar power at your event, provide the right amounts of water, etc. Greenfestivals.ca has a comprehensive guide on topics like camping, energy and waste.


Even though the impact of large-scale live events on the environment brings problems for locals and organisers alike, these problems are not insurmountable. There is a strong movement of festivals doing their best to reduce their footprint in every way, and there is a lot you can do to change your event for the better. We hope you feel inspired!

Iceland festival unveils a million dollar ticket

A bit steep? Don’t worry – it’s all-access.

Last year, Iceland’s Secret Solstice festival caused quite a stir when it announced its $200,000 ticket, promising one of the most premium festival experiences ever. This year they’re doing it again, and the price has more than doubled.

One million dollars. Seems a bit pricey, what does this amount actually get you at the Icelandic event? The package includes unlimited access to two luxury cars and a six-room villa suite, 24/7 access to personal assistants during your stay in Iceland, full access to tours around the country and the entire Secret Solstice festival, helicopter transport to anywhere within Iceland, a personal chef, as well as two private performances and even a private whale & dolphin watching tour. Not too shabby indeed.

We can only imagine what the logistics must look like, catering to a guest that has just spent one million dollars on a three-day pass to your festival.

Boutique Festivals: A closer look

Ah, the illustrious world of boutique festivals. For the longest time a mostly British phenomenon, these festivals are now everywhere. Collins Dictionary defines the word boutique as ‘a small specialised producer or business’. Sounds great, but how does that actually translate to festivals? What does the word ’boutique’ entail, and how are these events different from their non-boutique counterparts? Let’s take a look at what comprises a boutique festival.

More than Music

Even though live music will always take centre stage at music festivals, previously nonexistent or peripheral things such as gourmet dining, wellness activities, games and art are now becoming the mainstay of boutique festivals. It’s a way to appeal to niches and profile a festival beyond sometimes very pricy headliners.

Down the Rabbit Hole festival promises an Alice in Wonderland-themed weekend where “you are who you are when no one can see you”. Arts, crafts, meditation sessions and organic food accentuate this boutique festival’s well-being character. Food and wellness are also a big part of Lightning in a Bottle, the only music festival in the US (that we know of) that offers hands-on nutrition classes and demonstrations. Festivals like Flow in Slovenia and Festival Nr. 6 in Wales provide their audience with more than merely good music. Critically acclaimed Festival Nr. 6 boasts “exclusive film screenings with live soundtracks, stand up comedy, art trails through the woods, storytelling in clearings, pop up theatre and installations”. As if that wasn’t enough banquets and pirate workshops for kids and a plethora of other activities make up the festival’s bustling weekend. In France, avid Pétanque players can indulge at Festival Yeah!, known for its great food and easygoing atmosphere. The boutique festival’s 2015 edition featured a Saturday afternoon competition of the ancient Provençal sport.

  • Indian food at Flow Festival

Still, this doesn’t mean that boutique festivals can’t rely purely on good music. Take Dekmantel Selectors in Croatia, a festival with a capacity of 1,500 by the same record label that runs the ever popular Dekmantel Festival in Amsterdam. Selectors promises a weekend that showcases some of the world’s most sought-after DJ’s in an intimate environment.

Providing more things to do combined with smaller audiences usually equals relatively higher overhead and less revenue, meaning that the struggle to find affordable headliners can become very real. Not that boutique festivals would necessarily want to feature big, international, mainstream acts, but it does require a different approach. Instead, many boutique festivals focus on emerging talent and artists that cater to a certain niche. But even landing a relatively unknown artist can become a thorn in the side of organisers, with artists steadily increasing their fees, and the sheer amount of festivals out there. Blissfield, a 4000 capacity festival in the UK, hosted a pre-fame Mumford & Sons back in 2009. The band went on to rise to fame across the world, just like London Grammar, who headlined the same festival in 2013. Blissfield’s founder believes his festival’s survival depends heavily on booking the right talent just before they go mainstream.

  • Performance at Festival No. 6

    Festival No. 6

Experience & Awareness

So is a boutique festival basically just a smaller festival with a program that extends beyond music, or a festival that books emerging talents in hopes of discovering a star? Not exactly. Most boutique festivals rely on community creation, guest immersion and delivering a real experience. Back in 2013, Festival No. 6’s  Bradley Thompson said “there’s more of an element of belonging, of being part of something special with boutique festivals”.

As part of the experience, most boutique festivals also offer their guests equally boutique camping experiences. This year, Blissfields once again offers guests glamping options arranged by UK based Camel CampDekmantel Selectors has arranged for various on-site and off-site accommodation options, with Podpads probably being the most colourful option and Down the Rabbit Hole is even hosting its very own Rabbit Resort.

Finally, boutique festivals are all about creating awareness, whether it’s planting trees and only using recyclable plates and cutlery like at Tea Party in South Africa or making sure your festival is as sustainable as possible, like Øyafestivalen in Norway. As previously mentioned, festivals like Lightning in a bottle and Down the Rabbit Hole offer health food courses and mediation sessions. Taking respect and cultural awareness one step further, Lightning in a Bottle has now banned Native American headdresses. Stating that “..sporting that headdress means being a walking representative of 500+ years of colonialism and racism, perpetuating stereotypes that native people have been fighting against for just as long.”

  • Yoga at Lightning in a Bottle

    A past Lightening in a Bottle iteration in Temecula, Calif., got as much attention for arrests and police presence as it did for its yoga and talks, which led to its relocation locally.


In a crowded market, boutique festivals cater to an audience that wants an experience that is more easygoing and relaxed at events where lineups are more often curated to particular tastes. Combining this with appealing ‘extracurricular’ activities such as theatre, film screenings, meditation sessions and discussion panels and bespoke accommodation options, boutique festivals seem to have found the golden ratio, serving the niche, not the masses.

G3 enters partnership with Room45, launches Calayan Suite.

G3 Presents and Room45 partner up to launch the ultimate high-end mobile hotel experience. The innovative Calayan Suite brings hotel-quality accommodation to any event. This partnership will deliver the hotel experience to music, sports, cultural and business events throughout Europe.

Koen Smits, founder of Room45, says: “G3 Presents and Room45 strengthen each other in their aim to optimise the experience of guests and crew at any event. G3 Presents has proven to be a strong player in delivering temporary accommodation solutions worldwide and the launch of the Calayan Suite pop-up hotel is the perfect first step in this partnership.”

Comfort at any location is essential for the ultimate hospitality experience that event organisers want to offer to their guests and personnel. The Calayan Suite will cater to these needs through smart use of space and innovation. Each Suite is soundproof; amenities include climate control, private bathrooms, storage space and Wi-Fi.

On the advent of high-end mobile accommodation solutions, Chris Dijk, G3 Presents’ founder says: “Room45’s Calayan Suite is a high quality product that meets the needs of the most demanding guests. This innovative product allows G3 Presents to expand its offering and present clients with a broader range of mobile accommodation solutions.”

In 2016, Room45 and G3 Presents will be deploying 80 Calayan Suites throughout Europe, allowing for the accommodation of 240 guests at one time.

Read all about the Calayan Suite here »

  • Calayan Suite Mobile Hotel


Better Shelter: IKEA and UN deliver 10.000 modular homes to refugee families

With more people forcibly displaced than ever before (a jarring 59.5 million people in 2014 according to UNHCR, the UN’s Refugee Agency), the IKEA Foundation’s Better Shelter program hopes to supply more liveable temporary housing for millions of refugees from Syria and around the world.

Better Shelter

Better Shelter modular homes are 57 square feet and offer twice as much floor space as the typical cotton canvas tents that comprise most refugee camps. One entire unit comes in two(!) cardboard boxes, meaning it is cheaply transported and easily assembled in 4-8 hours. The steel-framed structures feature windows, mosquito nets, lights, ventilation, and a lockable door to keep women and children safe from sexual violence, a common problem in many refugee camps, Yahoo News reports. Incredibly, the shelter also comes with solar panels that can charge batteries and power four hours of LED lighting at night.

A single structure costs $1,150 to produce, three times the cost of a normal UNHCR tent – but according to Better Shelter “the expected lifespan is 3 years and the house can be disassembled and reused when needed.”

  • Better Shelter framework

    Better Shelter framework

Democratic Design

IKEA wouldn’t be IKEA without extensive testing and improving on prototypes. On the extensive trial runs in Syria and Ethiopia, managing director Anders Rexare Thulin told IRIN “the refugees have been involved in the process from the beginning. We have received regular feedback from families living in the structures, and we made sure we incorporated their comments in our design.”

Previously, the IKEA Foundation also provided solar lamps to refugees in Ethiopia, Sudan, Bangladesh, Chad, and Jordan. UNHCR has ordered a whopping 10.000 units, that are being deployed in Syria, Iraq and the European Union.

“Putting refugee families and their needs at the heart of this project is a great example of how democratic design can be used for humanitarian value. We are incredibly proud that the Better Shelter is now available so refugee families and children can have a safer place to call home.” Jonathan Spampinato, head of the Ikea Foundation’s strategic planning and communications, said in a statement.

  • Better Shelter prototypes in Ethiopia

The IKEA Foundation and Better Shelter certainly deserve all praise for rising to an unprecedented challenge. By designing a high quality modular accommodation that is not only economical, but also sustainable, they are paving the way for a long term solution to a very real problem.

Organisations and individuals interested can donate a shelter this Christmas. Click here for more information »

First Look: Sports events accommodation solutions

In 2016, G3 Presents will be providing a number of custom accommodation solutions for sports events around the world. As staying the night at a multi-day sports event becomes more of a holiday destination, organisers are keen to close the gap between campsite accommodation and hotel experiences.

Within our portfolio we offer the possibility of renting or buying accommodations, from our most basic packages to pre-pitched branded campsites, luxury lodges and high-end portable cabins. We have everything sporting events, from the Olympics to local tennis tournaments, need to comfortably host its guests.

A few of the sports-related bespoke accommodation projects we will run next year are the Rugby Camp at the Cape Town Sevens Rugby in South Africa, and Country 500 at the Daytona Super Speedway in the United States.

The HSBC Cape Town Sevens

The prestigious Sevens Series was founded in 1999 and is an annual series of international rugby tournaments organised by World Rugby featuring national Sevens teams. This huge event, held in Cape Town, will host 110,000 rugby fans from all over the world. This year, G3 will organise accommodation at the event’s Rugby Camp.

The 3-day Rugby Camp will not only include accommodation, but also networking opportunities, rugby clinics, competitions and much more. Rugby Camp offers guests the choice between our Awaji and Jolo products. The luxurious Awaji lodge stands raised off the ground and provides guests with comfortable indoor and outdoor space. The Jolo is a great looking tent and is sure to give Rugby Camp’s overnight area a personalised look and feel with its custom print. Guests get to take the tent home with them, making it a great souvenir.

Rugby Camp

Country 500 in Daytona

Coming memorial weekend, the renowned Daytona International Speedway will host the first edition of Country 500 Music Festival in Daytona, Florida. Country music lovers from all over the US will come together to celebrate an incredible weekend at this legendary location.

The weekend runs May 27 through 29 and will provide a number of accommodation solutions for guests, including the Racer’s Row Camping Set. This package includes a Jolo tent, sleeping bags, an air mattress and solar lantern – plus admission to the festival and a parking pass. The tent will be printed with a custom designed print, creating a visually cohesive campsite.

Country 500

Right now our teams are busy realising these projects, we can’t wait to share what else we have in store for next year. In the meantime, follow us on Facebook and Twitter. (And subscribe to our Newsletter if you haven’t already!)

How Dance Events are conquering the world (again)

Dance music has had its ups and downs throughout the decades, from the birth of house music in the US to the rise and fall of subcultures such as Rave in the UK and Gabber in the Netherlands. It has always retained a strong following in Europe, but in recent years, the rest of the world has been (re)discovering dance music (also known as ‘EDM’). This time through superstar DJ’s and huge festivals attracting hundreds of thousands of dance music lovers.

Last week Amsterdam hosted the Amsterdam Dance Event, an important annual event focussed around the electronic dance music industry. This year the multifaceted, city-wide event was home to hundreds of parties and attracted over 365.000 partygoers as well as 5500 industry professionals, a considerable increase from respectively 350.000 and 5000 in 2014, reports Entertainment Business.

  • Amsterdam Dance Event


The increasing popularity of ADE reflects a global trend of increased interest in dance music festivals. According to Ticketmaster‘s latest report, dance music festivals in the UK have increased by 500% since 2000. Interestingly, this news comes after BBC Newsbeat’s report that almost half of UK nightclubs have closed permanently since 2005.

Across the pond, the US has seen an 80% increase in dance music festival attendance since 2007, according to Keplar Agency. Revered European EDM institutions such as Tomorrowland, Mysteryland and Defqon. 1 are rolling out events in North and South America. Hosting TomorrowWorld in Georgia and Mysteryland in New York, as well as Tomorrowland Brasil in São Paulo and Mysteryland and Defqon. 1 both in Chile. The global dance market grew 12% in 2014 and is expected to hit 7 billion euro next year, with North America alone representing roughly 29%. Keplar further reports that the top-20 global dance festivals hosted over 3.4 million attendees and live revenue alone was 4 billion euros in 2015. This is all very well, but what makes EDM festivals so popular?


Live Nation’s president of electronic music, James Barton, believes the high production value of dance festivals is what makes the difference: “First and foremost these festivals are just much more exciting. As a young person there is just so much more on offer at a major electronic show. People talk about DJs being the new rock stars, but they’ve gone past that. I’ve seen some of these guys produce shows at a level way beyond even successful rock stars. We are living in the ‘age of experience’, simply serving something up isn’t enough, the kids want more.”

  • Electric Love Festival

    Electric Love Festival

The ‘age of experience’ indeed. For years now, dance music festivals have been at the forefront of creating experiences. Fans of the genre have high standards and a lust for new experiences, from Tomorrowland’s  “wearable tech” wristbands, to Amsterdam Music Festival engaging over 300,000 fans worldwide with its live HD stream offerings and ‘3DM Festival‘, the world’s first 3D festival.

When it comes to accommodation experiences, EDM festivals are ahead of the curve. Tomorrowland’s groundbreaking DreamVille has become a world renowned accommodation experience over the last couple of years, offering homes away from home to thousands of guests in Belgium, the US and Brazil and Mysteryland’s Holy Ground campsite accommodates guests in branded tents and luxury lodges on Woodstock’s hallowed grounds.


Vital to the success of any genre, event or festival, are its fans. According to Keplar’s research, many dance music lovers are digital natives, with fans tweeting 30% more about live experiences in comparison to fans of other genres, and 1 in 4 live attendees posting about dance musing on social media during a live event. Strong online engagement of EDM brands with fans can also be seen on YouTube, with the aftermovies of the likes of Tomorrowland, Mysteryland and Defqon. 1 easily reaching millions of views.

With millions around the world embracing the genre, live EDM events are on the way to becoming ubiquitous. Statistics show that EDM festivals are attracting a new generation of engaged fans looking for unique festival experiences, and it is up to festival organisers to to tap into this zeitgeist and drive innovative experiences that will help them stand out of the crowd, pun intended.