As festivals around the world are growing in popularity, demand is driving ticket prices higher and higher. In 2014, a three-day pass to Lollapalooza was $394 on the secondary market. Pop Dust reports that last month, a three-day pass to Lollapalooza reached $635 (± €559) on the secondary market, twice as expensive as the previous year and over $300 more than the face-value pass.
All this is nothing compared to the pair of $200,000 tickets to Iceland’s Secret Solstice Midnight Sun Festival which was held last June. The ticket so expensive it doesn’t even have a name, happens to be 340 times more expensive than its closest relative, the Odin pas. According to Beatport this uber VIP ticket offers two first class round trip flights from anywhere, a luxury villa, helicopter, servants, chauffeur, private chefs, lunch inside a volcano, private yacht party, and private show by a headlining act, plus all the vodka you can drink, basically creating the world’s most premium festival experience.
The festival elaborates: “First class return flights from anywhere on the planet for two people, a luxury five bedroom villa in Reykjavík for five nights, helicopter transfers almost everywhere including to a private experience at the famed Blue Lagoon, personal assistants, a private car service and driver on-call 24/7, private 100ft yacht party (including skeet shooting and golf), private chefs every night, lunch inside the magma chamber of a dormant volcano, aerial tours of Iceland, and more, this would normally be more than enough.”
“However, this also includes unlimited access to Secret Solstice 2015 and all side-events (including the world-first music performance inside a glacier for only 70 guests), but to cap it all off, the buyer will be treated to a private performance at their holiday residence in Reykjavík by one of Secret Solstice 2015’s headline acts.”
Major media outlets like the Huffington Post are already haling Secret Solstice as the “Next Big European Music Festival”. Only time will tell if other festivals will tread in its footsteps, offering premium festival experiences so lavish and so costly, only the world’s wealthiest will be able to afford them.